{
  "$schema": "https://schema.org/Dataset",
  "@context": "https://schema.org",
  "@type": "Dataset",
  "name": "AU First-Home-Buyer Finance Query Click-Through Baseline — May 2026",
  "description": "28-day window of Google Search Console click and impression data for nestpath.com.au's finance vertical (/blog/* + /grants/* + /fhb-* + /first-home-* + calculators). Documents the zero-click pattern at SERP positions 4-15 following Australia's transition to AI-Overview-default in May 2026.",
  "url": "https://nestpath.com.au/data/au-fhb-ctr-collapse-2026-05.json",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "creator": {
    "@type": "Organization",
    "name": "NestPath",
    "url": "https://nestpath.com.au"
  },
  "publisher": {
    "@type": "Organization",
    "name": "NestPath",
    "url": "https://nestpath.com.au"
  },
  "spatialCoverage": { "@type": "Place", "name": "Australia" },
  "temporalCoverage": "2026-04-27/2026-05-24",
  "measurementTechnique": "Google Search Console API. Sessions, impressions, clicks, average position, click-through rate per query and per page over the rolling 28-day window. Non-bot only.",
  "variableMeasured": [
    "Query string",
    "Landing page URL",
    "Impressions (28 days)",
    "Clicks (28 days)",
    "Average SERP position",
    "Actual CTR",
    "Industry-benchmark CTR for position",
    "CTR gap (actual minus benchmark)"
  ],
  "window": {
    "startDate": "2026-04-27",
    "endDate": "2026-05-24",
    "days": 28
  },
  "site_totals": {
    "clicks": 135,
    "impressions": 42061,
    "actual_ctr_pct": 0.32,
    "average_position": 40.7,
    "prior_period_clicks": 101,
    "prior_period_impressions": 32416,
    "prior_period_ctr_pct": 0.31,
    "prior_period_position": 34.2,
    "clicks_change_pct": 33.66,
    "impressions_change_pct": 29.75,
    "ctr_change_pp": 0.01,
    "position_change": 6.5,
    "note": "Impressions grew 30%; clicks grew 34%; CTR essentially flat at 0.32%; average position degraded 6.5 places."
  },
  "industry_benchmark_curve_source": "Composite of Sistrix 2024 + Advanced Web Ranking 2024 + Backlinko 2023 organic CTR by position studies. Values smoothed across position bands.",
  "pages_position_4_to_15_with_zero_clicks": [
    {
      "page": "https://nestpath.com.au/homeowner-hub",
      "impressions": 144,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 4.2,
      "benchmark_ctr_pct": 8.0,
      "ctr_gap_pp": -8.0,
      "expected_clicks_at_benchmark": 11.5
    },
    {
      "page": "https://nestpath.com.au/blog/cooling-off-periods-by-state",
      "impressions": 170,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 6.4,
      "benchmark_ctr_pct": 5.1,
      "ctr_gap_pp": -5.1,
      "expected_clicks_at_benchmark": 8.7
    },
    {
      "page": "https://nestpath.com.au/blog/buying-a-house-in-perth",
      "impressions": 188,
      "clicks": 1,
      "actual_ctr_pct": 0.53,
      "position": 8.2,
      "benchmark_ctr_pct": 3.2,
      "ctr_gap_pp": -2.67,
      "expected_clicks_at_benchmark": 6.0
    },
    {
      "page": "https://nestpath.com.au/blog/family-home-guarantee",
      "impressions": 211,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 9.8,
      "benchmark_ctr_pct": 2.8,
      "ctr_gap_pp": -2.8,
      "expected_clicks_at_benchmark": 5.9
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-iron-australia#best-budget-irons-under-60",
      "impressions": 237,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 8.9,
      "benchmark_ctr_pct": 3.2,
      "ctr_gap_pp": -3.2,
      "expected_clicks_at_benchmark": 7.6
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-iron-australia#best-mid-range-irons-60-150",
      "impressions": 158,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 9.1,
      "benchmark_ctr_pct": 2.8,
      "ctr_gap_pp": -2.8,
      "expected_clicks_at_benchmark": 4.4
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-iron-australia#best-steam-generator-irons-150-400",
      "impressions": 284,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 9.2,
      "benchmark_ctr_pct": 2.8,
      "ctr_gap_pp": -2.8,
      "expected_clicks_at_benchmark": 8.0
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-iron-australia#cordless-irons-are-they-worth-it",
      "impressions": 156,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 9.1,
      "benchmark_ctr_pct": 2.8,
      "ctr_gap_pp": -2.8,
      "expected_clicks_at_benchmark": 4.4
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-iron-australia#steam-iron-vs-dry-iron-vs-steam-generator",
      "impressions": 203,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 9.4,
      "benchmark_ctr_pct": 2.8,
      "ctr_gap_pp": -2.8,
      "expected_clicks_at_benchmark": 5.7
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-outdoor-furniture-australia-budget",
      "impressions": 333,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 9.5,
      "benchmark_ctr_pct": 2.8,
      "ctr_gap_pp": -2.8,
      "expected_clicks_at_benchmark": 9.3
    },
    {
      "page": "https://nestpath.com.au/blog/house-and-land-packages-australia",
      "impressions": 164,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 12.3,
      "benchmark_ctr_pct": 2.03,
      "ctr_gap_pp": -2.03,
      "expected_clicks_at_benchmark": 3.3
    },
    {
      "page": "https://nestpath.com.au/blog/interest-rate-forecast-australia",
      "impressions": 324,
      "clicks": 1,
      "actual_ctr_pct": 0.31,
      "position": 12.1,
      "benchmark_ctr_pct": 2.08,
      "ctr_gap_pp": -1.78,
      "expected_clicks_at_benchmark": 6.7
    },
    {
      "page": "https://nestpath.com.au/blog/keystart-home-loan-wa",
      "impressions": 298,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 13.8,
      "benchmark_ctr_pct": 1.74,
      "ctr_gap_pp": -1.74,
      "expected_clicks_at_benchmark": 5.2
    },
    {
      "page": "https://nestpath.com.au/blog/best-home-loan-rates-australia",
      "impressions": 454,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 14.0,
      "benchmark_ctr_pct": 1.71,
      "ctr_gap_pp": -1.71,
      "expected_clicks_at_benchmark": 7.8
    },
    {
      "page": "https://nestpath.com.au/blog/what-is-conveyancing",
      "impressions": 222,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 14.2,
      "benchmark_ctr_pct": 1.66,
      "ctr_gap_pp": -1.66,
      "expected_clicks_at_benchmark": 3.7
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-washing-machine-australia-first-home",
      "impressions": 250,
      "clicks": 0,
      "actual_ctr_pct": 0,
      "position": 15.2,
      "benchmark_ctr_pct": 1.46,
      "ctr_gap_pp": -1.46,
      "expected_clicks_at_benchmark": 3.7
    },
    {
      "page": "https://nestpath.com.au/blog/negative-gearing-explained",
      "impressions": 651,
      "clicks": 1,
      "actual_ctr_pct": 0.15,
      "position": 14.5,
      "benchmark_ctr_pct": 1.6,
      "ctr_gap_pp": -1.45,
      "expected_clicks_at_benchmark": 10.4
    },
    {
      "page": "https://nestpath.com.au/homeowner-hub/best-iron-australia",
      "impressions": 3878,
      "clicks": 45,
      "actual_ctr_pct": 1.16,
      "position": 14.4,
      "benchmark_ctr_pct": 1.62,
      "ctr_gap_pp": -0.46,
      "expected_clicks_at_benchmark": 62.8
    }
  ],
  "high_intent_finance_queries_zero_clicks": [
    { "query": "keystart home loans", "page": "/blog/keystart-home-loans", "impressions": 152, "position": 66.0, "clicks": 0 },
    { "query": "negative gearing investment property australia tax benefits 2026", "page": "/blog/negative-gearing-explained", "impressions": 94, "position": 9.1, "clicks": 0 },
    { "query": "current fixed vs variable home loan rates australia 2026", "page": "/blog/best-home-loan-rates-australia", "impressions": 11, "position": 11.5, "clicks": 0 },
    { "query": "current average home loan interest rate australia 2026", "page": "/blog/home-loan-interest-rates-australia", "impressions": 4, "position": 10.0, "clicks": 0 },
    { "query": "buying a home conveyancer", "page": "/blog/conveyancing-explained", "impressions": 28, "position": 41.4, "clicks": 0 },
    { "query": "conveyancing for home buyers", "page": "/blog/conveyancing-explained", "impressions": 24, "position": 31.4, "clicks": 0 },
    { "query": "negative gearing australia explained 2026", "page": "/blog/negative-gearing-explained", "impressions": 6, "position": 15.2, "clicks": 0 },
    { "query": "negative gearing australia how it works 2026", "page": "/blog/negative-gearing-explained", "impressions": 6, "position": 11.7, "clicks": 0 },
    { "query": "negative gearing explained australia 2026", "page": "/blog/negative-gearing-explained", "impressions": 5, "position": 9.2, "clicks": 0 },
    { "query": "first home saver account ato", "page": "/blog/first-home-super-saver-scheme", "impressions": 11, "position": 31.3, "clicks": 0 },
    { "query": "best variable home loan rates australia may 2026", "page": "/blog/best-home-loan-rates-australia", "impressions": 6, "position": 18.3, "clicks": 0 },
    { "query": "best variable home loan rates australia 2026", "page": "/blog/best-home-loan-rates-australia", "impressions": 4, "position": 17.8, "clicks": 0 }
  ],
  "summary_statistics": {
    "pages_position_4_to_15_count": 18,
    "pages_position_4_to_15_combined_impressions": 7325,
    "pages_position_4_to_15_combined_clicks": 47,
    "pages_position_4_to_15_combined_actual_ctr_pct": 0.64,
    "pages_position_4_to_15_combined_expected_clicks_at_benchmark": 173.1,
    "pages_position_4_to_15_combined_expected_ctr_pct": 2.36,
    "click_shortfall_vs_benchmark": 126.1,
    "click_shortfall_vs_benchmark_pct": -72.85,
    "note": "Pages ranking position 4-15 generated 7,325 impressions but only 47 clicks (0.64% CTR). At industry-benchmark CTR for those positions, the expected click count would have been ~173 — a shortfall of 126 clicks (73% below benchmark)."
  },
  "context": {
    "ai_overviews_au_penetration_pct": 48,
    "ai_overviews_global_average_pct": 13,
    "google_ai_mode_default_au": "2026-05-19",
    "key_reference": "Google I/O 2026 announcements: AI Mode default for AU users, Gemini 3.5 Flash powering AI Overviews."
  }
}