Independent research

Original research

The numbers behindbuying your first home.

We dig into the real data on the Australian first home buyer market and publish what we find: independent, sourced, and free to read or cite.

Every figure traced to a primary source.

7

Original studiesAustralian data. Open to all.

Independent and sourcedNo sponsor.

Free to read and citeNo paywall.

The research library

What the data tells us.

Seven original studies.
Newest first.

Search / AI citations02

322×

About 322 AI citations for every click.

Cited, Not Clicked

AI engines cited our pages 108,214 times in a month and sent back 336 clicks. About 322 citations for every click.

Affordability / household income03

7 of 8

capitals where a typical household income falls short

The Income Wall

In 7 of the 8 capitals you need to out earn the typical local household to buy the median home. The deposit is not the wall. Serviceability is.

Policy / deposit schemes04

5%

A smaller deposit. A shrinking pool of affordable suburbs.

The 5% Deposit Trap

New Cotality data shows the uncapped 5% scheme is pushing up the homes first home buyers can afford faster than everything else, while the pool of affordable suburbs shrinks.

Buying costs / stamp duty05

6 capitals

First home buyer stamp duty, compared by price tier.

First home buyer stamp duty,
by capital and price tier

What a first home buyer actually pays across the six mainland capitals, where the concessions wipe it out, and where they do not.

Saving / the deposit gap06
A conceptual Sydney chart showing home prices climbing steeply while the deposit a buyer can save rises slowly, so the gap widens over time.

When home prices run ahead of the deposit you can save.

The Deposit Treadmill

How far Sydney first home suburbs have run ahead of the deposit a typical buyer can save, and what that does to the years it takes to get in.

Search / buyer visibility07
A first home buyers search dominated by an AI Overviews answer panel, with the website results below it fading and a Fewer clicks arrow.

What happens to clicks when AI takes the top of the page.

How AI Overviews are
swallowing first home buyer clicks

Original Search Console data on the collapse in click through for Australian first home buyer searches as AI Overviews take the top of the page.

Every study.Fully sourced.

Full data tables and methodology available on request.

See our methodology

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