How often AI assistants cite NestPath

Share of authority

Share of authority is our slice of all citations, counted only across the queries where NestPath appears at all. Out of 77,294 citations served on those questions, 17,673 were ours. So on the Australian buyer topics we cover, close to one in every four or five sources an AI engine reaches for is a NestPath page.

The pages AI engines cite most

The 25 most cited NestPath pages this window. 14 are Homeowner Hub product guides, 8 are buyer education on the blog, and 3 are our state grant pages, so the citations are spread across the whole site rather than sitting in one corner.

The questions we get cited on

A sample of the actual buyer questions AI engines cited us on, taken verbatim. The share column is our slice of all citations served on that exact query.

Most citations never become a click

This is the part people miss about AI search. The engine answers the question inside the chat, so the citation does its job and the reader rarely clicks out. Less than 1% of these citations turned into a visit. Of the people who did click through to us from an AI tool in the last 30 days, ChatGPT sent 117 and Claude sent 46. The click traffic is small today, and that is the expected shape of AI search: high citation, low click. The citation count is the signal worth watching.

Perplexity and Microsoft Copilot referrals sat below the top referrer threshold this window, so they are not counted here. For reference, ordinary search engines sent about 1,315 visits over the same window, so AI click through is still a small slice of discovery even as the citation count runs into the thousands.

• Source. The Microsoft Clarity AI Visibility report for nestpath.com.au, drawn from Microsoft Copilot and partner grounding data. It is the same dashboard the NestPath team reads directly.
• What a citation is. A count of the times an AI engine used a NestPath page as a source in its answer to a buyer question. It is the grounding signal, not a click.
• Window. A rolling 30 days, current through 23 June 2026. Refreshed monthly.
• Share of authority. Our citations divided by all citations served on the queries where we appear. It is a relative measure on our own topics, not a claim about the whole web.
• What it does not capture. Queries where we never appear, and AI platforms outside the Copilot and partners network. Treat this as a strong floor, not a ceiling.
• How to check it. Ask Copilot or ChatGPT an open Australian buyer question, like the best front load washing machine under $1,500 or how the First Home Super Saver scheme works, then read which sources it cites.

Why we publish this

Three reasons we publish our citation data instead of just watching it internally.

• Accountability. The first home buyer space is full of trust claims you cannot check, like recommended by experts or trusted by thousands. A dated, reproducible citation count is the opposite of that. A reader can verify it.
• Operational signal. AI engines lean toward content with clear structure, transparent methodology and specific Australian framing. Tracking citations monthly tells us which pages are doing that well and which still need work.
• Open data. We already publish our underlying picks dataset at /data under CC BY 4.0. This extends that to our own measurement layer, available as JSON at /cited-by-ai/data.json.