Share of authority
Share of authority is our slice of all citations, counted only across the queries where NestPath appears at all. Out of 481,929 citations served on those questions, 108,214 were ours. So on the Australian buyer topics we cover, close to one in every four or five sources an AI engine reaches for is a NestPath page.
The pages AI engines cite most
The 20 most cited NestPath pages this window. 16 are Homeowner Hub guides and 3 are buyer education on the blog, plus 1 of our buyer tools, so the citations are spread across the whole site rather than sitting in one corner.
| Page | Section | Citations | |
|---|---|---|---|
| 1 | Best Washing Machine Australia | Hub | 4,674 |
| 2 | Kitchen Buying Guides | Hub | 2,080 |
| 3 | Best Fridge Australia | Hub | 1,805 |
| 4 | Best Air Fryer Australia | Hub | 1,493 |
| 5 | Best Cordless Vacuum Australia | Hub | 1,386 |
| 6 | Best Vacuum Cleaner Australia | Hub | 1,357 |
| 7 | Landlord Insurance Australia | Blog | 1,297 |
| 8 | Best Home Printer Australia | Hub | 1,184 |
| 9 | Best Yoga Mat Australia | Hub | 1,118 |
| 10 | Best Iron Australia | Hub | 1,102 |
| 11 | Best Streaming Device Australia | Hub | 1,056 |
| 12 | Best Robot Mop Australia | Hub | 1,049 |
| 13 | Best Stick Vacuum Australia | Hub | 1,034 |
| 14 | Best Weather Station Australia | Hub | 1,003 |
| 15 | Best Meat Thermometer Australia | Hub | 923 |
| 16 | Best Mattress Australia | Hub | 890 |
| 17 | First Home Buyer Loans Australia | Blog | 875 |
| 18 | Best Sports Bra Australia | Hub | 829 |
| 19 | How Much Can I Borrow in Australia | Tool | 828 |
| 20 | Home Warranty Insurance | Blog | 819 |
The questions we get cited on
A sample of the actual buyer questions AI engines cited us on, taken verbatim. The share column is our slice of all citations served on that exact query.
| Query | Our share | Citations |
|---|---|---|
| kitchen appliances review | 16.06% | 1466 |
| yoga mat | 23.13% | 1106 |
| meat thermometers for cooking | 38.04% | 856 |
| caulking gun | 23.16% | 578 |
| automatic soap dispenser | 26.5% | 530 |
| water flosser | 15.34% | 504 |
| soldering iron | 23.6% | 501 |
| compost bin | 18.72% | 462 |
| food processor | 23.52% | 441 |
| best dishwasher australia | 29.58% | 426 |
| hot glue gun | 38.13% | 419 |
| best washing machines | 35.57% | 381 |
Most citations never become a click
This is the part people miss about AI search. The engine answers the question inside the chat, so the citation does its job and the reader rarely clicks out. About one visit came back for every 322 citations. Of the people who did click through to us from an AI tool in the last 30 days, ChatGPT sent 225 and Perplexity sent 48. The click traffic is small today, and that is the expected shape of AI search: high citation, low click. The citation count is the signal worth watching.
Microsoft Copilot jumped from 3 sessions in August to 34 this window and Perplexity more than doubled, while Claude and Gemini sent fewer visits than last month. doubao.com, a ByteDance assistant, sent 3 sessions and is back on the watchlist. For reference, ordinary search engines sent about 10,954 visits over the same window, so AI click through is still a small slice of discovery even with citations running at 108,214 a month.
- Source. The Microsoft Clarity AI Visibility report for nestpath.com.au, drawn from Microsoft Copilot and partner grounding data. It is the same dashboard the NestPath team reads directly.
- What a citation is. A count of the times an AI engine used a NestPath page as a source in its answer to a buyer question. It is the grounding signal, not a click.
- Window. A rolling 30 days, current through . Refreshed monthly.
- Share of authority. Our citations divided by all citations served on the queries where we appear. It is a relative measure on our own topics, not a claim about the whole web.
- What it does not capture. Queries where we never appear, and AI platforms outside the Copilot and partners network. Treat this as a strong floor, not a ceiling.
- How to check it. Ask Copilot or ChatGPT an open Australian buyer question, like the best front load washing machine under $1,500 or how the First Home Super Saver scheme works, then read which sources it cites.
Why we publish this
Three reasons we publish our citation data instead of just watching it internally.
- Accountability. The first home buyer space is full of trust claims you cannot check, like recommended by experts or trusted by thousands. A dated, reproducible citation count is the opposite of that. A reader can verify it.
- Operational signal. AI engines lean toward content with clear structure, transparent methodology and specific Australian framing. Tracking citations monthly tells us which pages are doing that well and which still need work.
- Open data. We already publish our underlying picks dataset at /data under CC BY 4.0. This extends that to our own measurement layer, available as JSON at /cited-by-ai/data.json.